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Προσκτήσεις Βιβλίων για το 2006

Τελευταίες παραλαβές παραγγελθέντων βιβλίων από το έργο ΕΠΕΑΕΚ ΙΙ, εγκατάσταση σε νέο κτήριο και ηλεκτρονική οργάνωση της βιβλιοθήκης του Π.Ι. μέχρι 31-12-2006.

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Τίτλος
Συγγραφείς
Εκδότης
Τόπος/Χρόνος Έκδοσης
1192
Understanding Business Marketing and Purchasing
David Ford ,
Int. Thomson Business Press
1191
The Social Psychology of Consumer Behaviour
Richard Bagozzi, Zynep Gurhan-Canli
Open University Press
1190
The Practice of Market and Social Research: An Introduction
Yvonne McGivern ,
Prentice Hall
1189
Taking the Fear Out of Data Analysis
Adamantis Diamantopoulos, Bodo Schlegelmilch
Int. Thomson Business Press
1188
Supply Chain Excellence: A Handbook for Dramatic Improvement Using the SCOR Model
Peter Bolstorff, Robert Rosenbaum
American Management Association
1187
Social Science in Question: Towards a Postdisciplinary Framework (Challenge of the Social Sciences)
Mark J Smith,
Sage Publications Ltd
1186
Services Marketing: People, Technology, Strategy (4th Edition)
Christopher Lovelock,
Prentice Hall
1185
Research Methods: Learning to Become a Critical Research Consumer
Ronald C. Martella, Ronald Nelson
Allyn & Bacon
1184
Qualitative Market Research: A Comprehensive Guide
Hy Mariampolski,
Sage Publications, Inc
1183
Postmodern Consumer Research: The Study of Consumption as Text (Association for Consumer Research)
Elizabeth Hirschman, Morris B. Holbrook
Sage Publications
July 29, 1992
1182
New Directions in Supply-Chain Management: Technology, Strategy, and Implementation
Tonya Boone, Ram Ganeshan
Project Management Institute
1181
Manufacturing Operations and Supply Chain Management: The LEAN Approach
David L. Taylor, David Brunt
Int. Thomson Business Press
1180
Doing A literature Review: Releasing the Social Science Research Imagination
Hart Christopher,
Sage Publications Ltd
1179
Consumer Psychology for Marketing
Gordon Foxall, Ronald E. Goldsmith
Int. Thomson Business Press
1178
Case Study Research: Design and Methods (Applied Social Research Methods)
Robert K. Yin ,
Sage Publications, Inc
1177
Best Practice Cases in Branding
Kevin Lane Keller ,
Prentice Hall
1176
A General Theory of Competition: Resources, Competences, Productivity, Economic Growth (Marketing for a New Century)
Shelby D. (Dean) Hunt ,
Sage Publications, Inc
1175
Wizard!: Harry Potter's Brand Magic (Great Brand Stories series)
Stephen Brown ,
Cyan Communications
1174
The Marketing Code
Stephen Brown ,
Cyan Communications
1173
Marketing Management
Philip Kotler, Kevin Lane Keller
Prentice Hall
2006
1172
Marketing in the Public Sector: A Roadmap for Improved Performance
Philip Kotler, Nancy Lee
Wharton School Publishing
1171
Logistics & Supply Chain Management: creating value-adding networks
Martin Christopher,
Financial Times Prentice Hall
1170
Visual Basic 2005 Programmer's Reference (Programmer to Programmer)
Rod Stephens,
Wrox
1169
Olive Processing Waste Management, Literature Review and Patent Survey
M. Niaounakis,
Pergamon
March 6, 2006
1168
Essential Bioinformatics (Paperback)
Jin Xiong,
Cambridge University Press
1167
A Practical Guide to Linux Commands, Editors, and Shell Programming (Paperback)
Mark G. Sobell,
Prentice Hall PTR
1166
εισαγωγή στη διοίκηση επιχειρήσεων
,
1165
Διοικητική Λογιστική (management accounting)
Φίλιος Βασίλειος,
ΕΛΛΗΝ
Αθήνα, 1998
1164
WHO Guidelines on Good Agricultural and Collection Practices (GACP) for Medicinal Plants
World Health Organization ,
World Health Organization
1163
The Food Industry Wars: Marketing Triumphs and Blunders
Ronald D. Michman, Edward M. Mazze
Quorum Books
June 30, 1998
1162
Principles of Marketing
Philip Kotler, Gary Armstrong
Prentice Hall
1161
Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace
Larry Percy,
Haworth Press
March 1997
1160
E-Supply Chain: Using the Internet to Revolutionize Your Business
Charles C. Poirier, Michael J. Bauer
Berrett-Koehler Publishers
1159
Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook
John F. Sherry,
Sage Publications
July 30, 2002
1158
Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing (1-Off Series)
Sidney J. Levy , Dennis W. Rook
Sage Publications, Inc
August 11, 1999
1157
Adapt or Die: Transforming Your Supply Chain into an Adaptive Business Network
Bob Betts, Claus Heinrich
Wiley
1156
Τοπογραφία
Χαντζόπουλος Ιωάννης,
Β. Γκιούρδας
1155
Ψήγματα απείρου
Βαρνάβας Σ.,
Γαβριηλίδης
1154
The Practical Handbook of Compost Engineering (Hardcover)
Roger Tim Haug,
CRC; 2nd edition (July 23, 1993)
1153
Strict and Faculative Anaerobes: Medical and Environmental Aspects (Hardcover)
M. Nakano Michiko, Peter Zuber
CRC Press Inc
1152
Microbiology of the Terrestrial Deep Subsurface (Hardcover)
Penny S. Amy, Dana L. Halderman
CRC
1151
Handbook of Methods in Aquatic Microbial Ecology
Paul F. Kemp, Jonathan J. Cole
CRC
Jun 28, 1993
1150
ethics ant a priori selectend essays on moral psychology and meta-ethics
michael smith,
cambridge university press
1149
Constructed Wetlands for Wastewater Treatment (Hardcover)
Donald A. Hammer,
Donald A. Hammer
1148
Brock Biology Of Microorganisms (Hardcover)
Michael Madigan, John Martinko
Prentice Hall
1147
Biochemistry and Physiology of Anaerobic Bacteria
W. E. B. Du Bois, Lars G. Ljungdahl
Springer
January 31, 2006
1146
A companion to environmental philosophy
dale jamieson,
blackweill
1145
Supply Chain Logistics Management
Donald Bowersox, David Closs
McGraw-Hill/Irwin
1144
Consumer Behaviour: A European Perspective
Michael R. Solomon, Gary Barmossy
Financial Times/Prentice Hall
1143
Marketing Communications: Contexts, Contents and Strategies
Chris Fill,
Prentice Hall